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Pay Per Click

Pay-Per-Click

You would have heard about online marketing or would have read about it. There are many who would want to use internet marketing to make money online. This article is going to tell you just that. It will give the basics of PPC marketing, what all you to know while you go for online marketing. There are some guidelines that you need to keep in mind while you plan to earn money through online marketing.

PPC stands for Pay Per Click. It is one of the marketing tools used to advertise on the internet. PPC  is a marketing tool where advertisers have a fee for every click on their ads.  It is a way for getting visitors by paying for each one of them instead of attracting the crowd organically. You pay a specific amount every time someone clicks on your ad and is directed to your website. In short this is what Pay Per Click marketing means.

PPC is a way of using search engine advertizing to increase the number of clicks on your website. Basically, various advertisers bid on specific keywords related to their business for the placement of their ad in the search engine’s sponsored links. When users search using those keywords the ad will appear on the top of the search results.

For example: I have a business of cupcakes. I bid for the keyword chocolate cupcakes my ad will appear on the top of the search results.

Once a visitor clicks on my ad I have to pay a fee to the search engine. This money is minimal as compared to what returns we’ll earn from that single click. Therefore, it is of much benefit to us when we opt of PPC services. For example: if we pay 3 $ for one click and the visitor gives us business for over 200$ then it’s a huge profit for our business.

Creating productive PPC campaign involves a good amount of researching, selecting the right keywords and placing them in ad campaigns and ad groups. This also includes creating keyword rich content for landing pages which will attract the attention of the visitors. Search engines reward advertisers for relevant and good ads by reducing the fee per click.

To use PPC as your tool for advertizing and earning from your website it is essential to know how to do it the right way. This article will you understand and guide you to learn that.

Before creating a PPC campaign for your website it’s good to know what your competitors are doing and where do they stand in the competition.  There are number of tools that you can utilize to research about what’s going in the market at present. Many of them are paid services, which include The Search Monitor, KeywordSpy, SpyFu, SEMrush, What Runs Where, etc. You can use Google for free services know about your competitors. If you want an in-depth analysis of your competitors’ marketing strategies you can opt for the paid services. Otherwise, Google is the best solution to your problem.

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